White leather covering for the top and a steel base for weight.
With the Apple Watch looming around the corner, our team started talking through one of the largest market opportunities with all Apple products - charging devices.
Apparently, Dodo Case and a couple of other companies have already started eyeing the Apple Watch charging arena. However, most of their concepts (which are in pre-sale by the way) focused on what we felt was the wrong use-case. They displayed the Apple watch facing upwards during charging. Since we felt that the watch will be on a bed-side stand during the nightly charge, the charging stand should focus on directing the watch face towards the user.
Our concept for the Apple Watch incorporates the existing Apple Maglite inductive charger but positions it vertically. A leather cover or wood prevents the watch from being scratched when it is charging (and adds to the presentation). A steel base helps keep the charger firmly on the ground as the user is able to remove the Apple Watch in one smooth motion.